Day 02: Video 02
Introduction To Market and Keyword Research
GuruBob intro
:50
What is a Market?
A segment of the population that have a common need or desire
They have the wherewithal to buy
Are motivated to acquire a commodity or service that meets their need or desire
1:25
What is a niche?
a segment of the market
Market: People interested in Golf
Mega Niche: Golf Clubs
Niche: Irons
Micro Niche: – Cavity Backed Irons
2:15
Market and Keyword Research are synonymous
Not all Keywords are equal: amount of Traffic and size of Competition
How to find Keyword with commercial value
i.e. commericail value of keyword Free
4:40
Keyword Hierarchy
1,000,000+ -market
100,000 – 1,000,000 – mega niche
30,000 – 100,000 – niche
<30,000 micro niche
5:10
About google
using golf: golf clubs as example
7:10
Phrase match search example
9:50
We want to find micro niche keyword with
10:20
keywords with more than 80 – 100 searches/day
11:00
new tool: market samurai will accomplish this Keyword mining issues
11:20
Assessing the keyword hierarchy
How marketsamurai tool works and interacts with google
14:00
A little bit about the next vid, How to drill down effectively and keep from getting google banned.
